Established Since: 2022
CEO: Firoz Merchant (Founder & Chairman)
Pure Gold Real Estate Development is a boutique real estate developer in Dubai and part of the well-known Pure Gold Group. The company launched its real estate arm with AED 1 billion worth of planned projects, focusing on mid-rise apartment buildings in growing communities such as Al Furjan and Jebel Ali.
The mission of Pure Gold Developments is to provide well-built, functional homes at fair prices. Its vision is to become one of the most trusted private Dubai luxury developers, known for timely delivery, strong design, and honest communication. A key highlight of their approach is early completion. For example, PG Upper House was completed ahead of schedule in June 2023.
Among Pure Gold Real Estate projects, PG Upper House is a 13-storey tower in Al Furjan offering studios and one-bedroom plus study units. The project includes smart layouts and quality finishes. Another launch, Maison Cannell Residences, continues the same commitment to design and value. Pure Gold Properties Dubai are designed for modern living and reliable returns, making them a strong option for both end-users and investors. Pure Gold UAE properties are practical, well-located, and built with long-term use in mind.