Established Since: 1994
CEO: Khalid Khalil Al Mutawa
Rose Homes Investment Dubai, part of ASAS Holding, is a trusted UAE property developer with residential projects in Majan, Dubailand, and Business Bay. The company focuses on offering premium, mid-rise buildings that provide good value and quality for both end-users and investors.
One of the well-known projects, Sherena Residence Majan, includes three low-rise buildings with only 19 total apartments, ranging from studios to three-bedroom units, starting at approximately AED 412,000. The residences offer a quiet community lifestyle with facilities like a swimming pool, gym, steam and sauna rooms, kids' play area, and landscaped gardens.
Other completed developments by Rose Homes Investment Dubai include Roxana Residence A, Roxana Residences B, Sherena Residences 2, Roxana Residences 2, and Al Warsan Star. In Business Bay, Ontario Tower Business Bay provides further access to central Dubai living with a mix of residential and commercial units.
The company’s mission is to build practical, well-finished homes that offer both lifestyle and investment value. Its vision is to grow in Dubai’s mid-market housing sector with a focus on reliability, clean design, and livable communities.