The 100

The 100 is a boutique real estate developer in Dubai that emerged in late 2024. As a niche player among Dubai real estate developers, the company aims to create luxury projects focused on design, lifestyle, and exclusivity. Its single marquee offering, also called The 100, serves both as the developer’s flagship and a showcase of refined residential design.

The project reflects a developer background centred on minimalism and understated elegance, rather than grand portfolios. The 100 UAE real estate offering is tailored for buyers who value exclusivity and well-considered layouts, without flashy marketing. The approach is measured: planning concentrates on layout quality, material standards, and on-schedule delivery in good Dubai locations.

The mission is to deliver a small number of well-designed homes that respond to the expectations of discerning residents and investors. The vision is to steadily build a reputation through thought-out projects rather than volume. As a luxury-focused developer, The 100 positions itself as a refined alternative in the crowded real estate scene, offering spaces that combine functional living with a quieter form of luxury.

Projects by The 100:

• The 100