UpsideBusiness Bay

Upside by SRG Holding is a vibrant residential community offering fully furnished studio and 1-bedroom apartments. Designed for hassle-free, community-driven living, it provides a flexible, all-inclusive lifestyle where residents can connect, belong, and grow in a supportive environment.

The development features a wide range of amenities including a state-of-the-art gym, coworking spaces, private meeting rooms, food and beverage outlets, landscaped gardens, outdoor patios, swimming pool and sun deck with Burj Khalifa views, sports court, running track, games room, prayer room, and a curated calendar of community events. Upside blends convenience, comfort, and social engagement seamlessly.

Upside by SRG Holding is ideally located in Business Bay, Dubai, the city’s contemporary business district. Just minutes from iconic landmarks such as Burj Khalifa, Dubai Canal, the Financial District, and Dubai Design District (D3), it offers residents unmatched connectivity and access to the city’s prime destinations.

Business Bay’s vibrant and dynamic environment attracts professionals leading international and local businesses, while nearby major highways, Downtown Dubai, and Sheikh Zayed Road ensure easy travel across the emirate. UPSIDE combines a central urban location with a lifestyle-focused community, making it perfect for work, leisure, and investment opportunities.

• 05 minutes from Dubai Mall/Burj Khalifa
• 07 minutes from Metro Station
• 08 minutes from DIFC
• 11 minutes from Dubai International Airport
• 15 minutes from World Trade Centre
• 15 minutes from Meydan Racecourse
• 25 minutes from Mall of the Emirates
• 30 minutes from Burj Al Arab