Cookie Policy

This document has been prepared pursuant to the applicable data protection laws to enable users to understand what cookies are installed when they use the website https://www.drivenproperties.com/ (the "Website").

1. Data controller and data protection

Driven Properties LLC, with registered office in Office 101, 1st Floor, Emaar Square 3, Downtown, Dubai (the "Company") is the data controller of the personal data (the "Data") of the users of the Website collected using cookies. For any request it is possible to write to the Company at the above-mentioned physical address or through the e-mail address customerservice@drivenproperties.com.

1. Data processed by the Company

The navigation on the Website involves the use of cookies, short strings of text that the websites visited send to the user's browser, where they are stored and then transmitted to the same websites during subsequent visits. While browsing a site, the user may also receive cookies on their computer from sites or web servers other than the one he/she is visiting (so-called "third party" cookies). It is possible to distinguish:

  • a. technical cookies, which allow to carry out activities related to the operation of the Site.
  • b. profiling cookies, used to analyse user behaviour and, if necessary, to send advertising messages in line with the preferences expressed by the user during navigation.

A) Strictly Necessary Cookies

HostCookie NameDescriptionExpiry
First-Party Cookies
drivenproperties.comuserLangUsed to track usage of the embedded video player.1 Year

B) Performance Cookies

HostCookie NameDescriptionExpiry
First-Party Cookies
drivenproperties.com_clckRelated to Microsoft Clarity; collects data on user interactions.1 Year
drivenproperties.com_clskConnects multiple page views into a single Clarity session.Session
drivenproperties.com_ga_xxxxxxxxxxUsed by Google Analytics to identify and track individual sessions.1 Year
drivenproperties.com_gaDistinguishes unique users with a randomly generated client ID (Google Analytics).1 Year
drivenproperties.com_clskUsed by Microsoft Clarity to connect multiple page views by a user into a single Clarity session recording.Session

C) Functional Cookies

HostCookie NameDescriptionExpiry
Third-Party Cookies
c.clarity.msANONCHKMicrosoft Clarity analytics cookie.Session
c.clarity.msSMMicrosoft Clarity analytics cookie.Session
c.clarity.msMRMicrosoft Clarity analytics cookie.6 Days
clarity.msMUIDMicrosoft Clarity analytics cookie.1 Year
clarity.msCLIDMicrosoft Clarity analytics cookie.1 Year

D) Targeting Cookies

HostCookie NameDescriptionExpiry
First-Party Cookies
drivenproperties.com_gcl_auUsed by Google AdSense for testing ad efficiency.2 Months
crm.drivenproperties.comAWSALBTGCORSRelated to Amazon Web Services load balancing.6 Days
drivenproperties.com_fbpUsed by Facebook to deliver advertisement products.2 Months
crm.drivenproperties.comAWSALBTGRelated to Amazon Web Services load balancing.6 Days
drivenproperties.comliana_tOwned by Liana; used for profiling & marketing automation.1 Year
drivenproperties.comtag_nameOwned by Liana; used for profiling & marketing automation.Session
drivenproperties.comliana_sOwned by Liana; used for profiling & marketing automation.1 Year
Third-Party Cookies
linkedin.combcookieThis domain is owned by LinkedIn, the business networking platform. It typically acts as a third-party host where website owners have placed one of its content sharing buttons in their pages.1 Year
bing.comMUIDThis domain is owned by Microsoft - it is the site for the search engine Bing.1 Year
youtube.comTESTCOOKIESENABLEDYouTube is a video-sharing platform owned by Google. It uses cookies for various purposes including improving user experience, tracking user preferences, and serving targeted advertisements.Session
google.com_GRECAPTCHAThis domain is owned by Google Inc. It is used for various services provided by Google, including search, email, cloud storage, and advertising.5 Months
c.bing.comSRM_BThis domain is owned by Microsoft - it is the site for the search engine Bing.1 Year
facebook.comThis domain is owned by Facebook. As a third-party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites.Session
c.bing.comMRThis domain is owned by Microsoft - it is the site for the search engine Bing.6 Days
doubleclick.netIDEThis domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange1 Year
youtube.comYSCYouTube is a video-sharing platform owned by Google. It uses cookies for various purposes including improving user experience, tracking user preferences, and serving targeted advertisements.Session
youtube.com__Secure-xxxxxxxYouTube is a video-sharing platform owned by Google. It uses cookies for various purposes including improving user experience, tracking user preferences, and serving targeted advertisements.5 Months
linkedin.comlidcThis domain is owned by LinkedIn, the business networking platform. It typically acts as a third-party host where website owners have placed one of its content sharing buttons in their pages.Session
youtube.comVISITOR_INFO1_LIVEYouTube is a video-sharing platform owned by Google. This cookie is used as a unique identifier to track viewing of videos5 Months
doubleclick.nettest_cookieThis domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchangeSession
youtube.comVISITOR_PRIVACY_METADATAYouTube is a video-sharing platform owned by Google. It uses cookies for various purposes including improving user experience, tracking user preferences, and serving targeted advertisements.5 Months
linkedin.comli_gcThis domain is owned by LinkedIn, the business networking platform. It typically acts as a third-party host where website owners have placed one of its content sharing buttons in their pages.5 Months
t6.lianacem.comtThis domain is owned by Liana. This cookie is used for profiling & marketing automation1 Year

3. Purposes and legal basis of the processing

Driven Properties LLC, with registered office in Office 101, 1st Floor, Emaar Square 3, Downtown, Dubai (the "Company") is the data controller of the personal data (the "Data") of the users of the Website collected using cookies. For any request it is possible to write to the Company at the above-mentioned physical address or through the e-mail address customerservice@drivenproperties.com.

By using cookies, the following purposes are pursued:

  1. to enable the navigation of the Website and its smooth functionality. The legal basis for the processing is the provision to users of services related to the Website.
  2. to fulfil any obligations under applicable laws, regulations, or UAE legislation, or to comply with requests from the authorities. The legal basis for the processing is the obligation of the Company to comply with mandatory legislation.
  3. analyse user behaviour and possibly send him advertising messages in line with the preferences expressed by the same during navigation. The legal basis for processing in this case is the consent of the interested party.
  4. for the needs of defence of the rights of the Company in the context of any litigation, even in court. The legal basis of the processing is the legitimate interest of the Owner to protect its rights.

The conferment of Data is optional, but (except in cases of processing based on consent) the failure to provide Data prevents the Controller from allowing the navigation of the Website.

4. Recipients of the Data

The Data may be disclosed:

  1. to third parties who need to perform specific activities in relation to the Data, in accordance with the purposes of the processing, or to service providers to the Data Controller.
  2. to authorities, entities and/or parties to whom the Data must be disclosed, pursuant to binding legal or contractual provisions.
  3. in other circumstances, such as acquisitions and sales to potential third-party companies, when we expect to sell or transfer part of or all our business.

5. Cross Border Transfer of Data

As for the possible transfer of your Data outside the country in which you reside, the processing will take place according to one of the legally permitted methods and therefore through the selection of recipients established in countries considered adequate by the data protection authority or through exemptions listed out under the Applicable Data Protection Laws.

6. Data retention

The Data will be kept only for the time necessary for the purposes for which they were collected, respecting the principles of conservation limitation and minimization. More precisely, the terms of duration of the cookies are defined in the previous section 2. For the Data whose processing is based on the consent of the interested party, it is specified that the same will be kept until such consent is revoked.

7. Data subjects' rights

In the presence of the relevant legal prerequisites, the data subject may ask the Data Controller or the DPO for access to their Data, to rectify or erase them or to object to their processing, to request the restriction of processing in the cases provided for by the applicable data protection laws and regulations, as well as to obtain in a structured, commonly used, and machine-readable format the data concerning him/her, in the cases provided for by applicable data protection laws and regulations . In addition, the user has the right to revoke any consent to processing at any time, without affecting the lawfulness of the processing carried out by the Controller before the revocation. Requests should be made in writing to the Data Controller at the addresses indicated above. In any case, the interested party may lodge a complaint with the UAE Data Office if he believes that the processing of his Data is contrary to the regulations in force.

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